Wrangler® is enduring American freedom; it's in the spirit of people who work hard, have fun and recognize courageous individuality. As a company, we believe in solid commitments and perseverance in the face of obstacles and challenges. Most of all, we respect ourselves, each other, our western heritage and the environment in which we live. It's the same as ever, even before the first pair of Wrangler® jeans were made in 1947. Our history runs parallel to the rise of the country, our jeans worn by the same people who built it. Every piece of clothing we make, every decision we weigh, starts with respect – both for the planet we love, and for the people who call it home. We started as pioneers, as innovators, as stewards. And we continue that tradition. We continue to explore new ways to care for the land that feeds and clothes us, our partners and workers in our supply chain, and our neighbors across the world.